Key Sign
1. Depiction of Women Travelling Alone
The advertisement features scenes showing women travelling independently, emphasising that they are able to use Grab’s service with no worries. This signified empowerment and freedom
2. Visuals of Secure Transportation
The ad depicts a relieved expression on the woman's face as she wakes up from her sleep and realises that she has arrived at her destination. This motion signified secure transportation, reassuring viewers about the safety measures in place when utilising Grab's services.
3. Safety Features
At the end of the advertisement, they mentioned the safety features offered by Grab. Clear communication about these features signified that Grab takes proactive measures to ensure riders' safety
4. Inclusive Representation
Grab signified diverse representation in the ads by including people of different ages, ethnicities, and abilities. Through showcasing a wide range of individuals using Grab's services safely and comfortably, the ads convey Grab's dedication to meeting the needs of a diverse customer base.
