1. Time and Location Indicators
Key Signs
The advertisement shows riders in various locations and situations. This signified Gojek’s readiness and capability to cater to users’ needs regardless of their location and time.
2. Services Icons
In the advertisement, icons representing their services like GoCar Premium and GoCar XL are displayed. These icons serve as signifiers of options available to users. They visually communicate the range of services, reinforcing the message that the company offers solutions tailored to riders’ needs and preferences.
3. Various Transportation Modes
The advertisement visually showcases various modes of transportation provided by Gojek, including motorcycles, small cars, larger cars, and even premium cars. This signified Gojek's versatility and ability to accommodate diverse preferences and needs.
4. Seamless booking process
Motions in the advertisement showcased the user’s experience of booking a ride through the app. With a quick tap, it signified how effortlessly users can navigate through the app to select their desired service.