Gojek's brand narratives are effectively communicated in a cross-cultural context, as the company operates in multiple countries across Southeast Asia. By examining their websites in Indonesia, Singapore, and Vietnam, we can see that there are options to switch the language to English, Bahasa Indonesia, and Vietnamese, accommodating the linguistic diversity of their user base. Considering that Gojek is based in Indonesia, it's known that the Indonesian website provides a wider range of services than Vietnam and Singapore. Additionally, while both the Indonesian and Singaporean websites feature promotional offers, the Vietnamese website does not, indicating potential variations in marketing strategies tailored to each market's dynamics and consumer behaviour.